• able to identify emerging Government policy trends and develop a strategy(s) to protect the company’s interests
• able to develop and implement a strategy to build a favourable corporate profile among Government, public sector authorities, regulators, KOLs, and the general public
• able to develop strategies to deal with complex legislative /public policy challenges
• able to conceive, plan and execute strategic corporate social responsibility projects to sustain the success of the business
• able to strategise, plan and manage corporate brand through effective PR programs.

Tactical agility:

• develop solutions to unplanned issues / crisis’s that arise

Business Acumen:

• commercial mindset:  strong P&L orientation
• customer and consumer orientation
• strong understanding of the role and importance of brands and brand equity

Public speaking ability:

• able to clearly and convincingly articulate the company’s position to the public sector and the press

Relationship management:

• strong interpersonal skills
• able to deal effectively with hostile / sceptical audiences
• strong networking skills
• able to build lasting relationships with KOLs etc.

Character:

• confidence to deal directly and effectively with senior Government figures etc.
• able to maintain composure under extremely trying circumstances

Credibility:

• able to demonstrate a track record of senior level accomplishment

Languages:

• able to converse fluently in English and Singhala.  Tamil also preferable