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This person will develop, implement and manage marketing & readiness plans/activities to engage breadth channel partners (Resellers, Independent Software Vendor, and provides these partners with the right resources to be successful selling & servicing Microsoft products and Microsoft-based solutions.
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BREADTH PARTNER MARKETING |
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- Develop overall breadth partner marketing plan for territory.
- Develop & implement territory communication plan.
- Marketing/Promotion campaign development, execution & measurement.
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PARTNER PROGRAM MANAGEMENT |
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- Implement partner program recruitment initiatives.
- Implement segment-specific programs & events.
- Determine and manage Sri Lanka breadth partner local benefits and requirements.
- Support partner research and data mining with program databases and query tools such as Partner Insight.
- Develop partner communication plan.
- Responsible for internal evangelism for partner programs.
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DRIVE PARTNER TRAINING AND READINESS STRATEGY AND ACTIVITIES FOR ALL MICROSOFT PARTNERS, FOR EACH CAMPAIGN OR PRODUCT/SOLUTION LAUNCH. |
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- Define and develop annual training plan and calendar for Sri Lanka, including support for GTM campaigns and product launches for each partner segment (System Builder, ISV, Reseller, Services, Channel Development).
- Orchestrate Sri Lanka training activities including: expert workshops, hands-on-labs, sales seminars etc.
- Leverage partner marketing and programs to promote and drive demand generation for all available training events and resources, including the Learning Center.
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