- Identifying the strategic implications of market specific competitor activity develop and carry out research to identify future areas of growth potential
- Identify the most buoyant segment of the market the company should concentrate on developing properties
- Development & execution of marketing plans to deliver identified business objectives
- Identify sources/ channel networking opportunities for prospecting new customers
- Develop detail strategic account plans for all major customers
Develop cost effective, efficient marketing mechanism i.e. Viral, Direct marketing, events, road shows etc. to communicate key messages to recruit and expand the customer data base
- Develop best in class technical/ management competencies of Marketing/ Sales staff
- Establish continuous research base
- Develop a unique distinctive corporate identity
|
| |